UNIVERSITY OF OTAGO

Explore a collection of video projects from my role as a Brand Content Coordinator at the University of Otago.

GRADUATION STORIES

This project aimed to celebrate graduation by centring student voices and reflecting on their academic journeys at the University of Otago. The videos were designed to capture the emotional significance of graduation while highlighting what made each student’s experience unique.

I edited the videos, shaping each story through careful pacing and narrative structure. This included integrating ceremony b-roll and student-submitted images to visually support their reflections, ensuring each piece felt personal, celebratory, and cohesive with the wider graduation campaign.

TE WHARE TĀWHARAU

This video was created to raise awareness of the University’s sexual misconduct policy and ensure students know where to seek support if they have experienced sexual harm. The aim was to communicate this information clearly, compassionately, and accessibly, prioritising student safety and care.

I filmed a significant portion of the video and edited the full piece, shaping the narrative to balance sensitivity with clarity. I also designed the video thumbnail, ensuring the visual treatment aligned with the seriousness of the topic while remaining approachable and consistent with the University’s wider communications.

CONFOCAL MICROSCOPY AT OTAGO

This video was part of a wider series highlighting the University of Otago’s research infrastructure facilities. The aim was to introduce the Confocal and Light Microscopy Unit and showcase how its cutting-edge technology supports researchers across disciplines.

I partially filmed this video and edited the final piece.

KICKSTART 101

The purpose of this video was to inform future students about the six-week Kickstart programme and how it helps them transition into university life. This was to be displayed on the registration page.

I edited this video and designed the thumbnail.

OTAGO GLOBAL EXCHANGE

This video was created to inspire students to consider studying abroad by showcasing different lifestyles through the Global Exchange Programme. The video was to be shown at the start of the semester in lectures. The video is made from footage taken by students in the programme. The video was designed to feel exciting and engaging.

I edited the video and designed the thumbnail.

CHAMPIONS

The purpose of this video was to celebrate community leaders connected to the University of Otago by sharing their first experiences through video interviews. I created shorter social media cutdowns and a teaser trailer from full-length interviews. While the campaign was not launched, the project demonstrated the ability to repurpose content for different platforms.

I edited social media versions and a teaser trailer.

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OTAGO SIGNAGE - REBRAND

With the launch of a new brand at The University of Otago, this video documented the replacement of the University’s old logo signage with the new brand logo. The video captured the full process, filmed using a mix of personal camera and iPhone while working on scaffolding.

I created this video, end-to-end.

OPEN DAY 2024

The video used creative editing techniques like shape cuts, quick transitions, and layered clips to create an exciting video showcasing Open Day at The University of Otago.

I filmed and edited this piece.

HIGHLANDERS ARCHWAY ACTIVATION

This piece was created to support the launch of the new Otago brand with the archway activation at the Highlanders game. The video showed the process of building the archway, which resembled the new logo. The video was accompanied by a popular song used in the games and ended with shots from the field and the stands.

I filmed and edited this piece.

ACADEMIC EXCELLENCE SCHOLARSHIPS

The video goes over 5 of the recipients answering questions about where they are from and what the Academic Excellence Scholarship unlocked for them. This is to be shown in international markets to increase international students.

I filmed (partially) and edited the video.

MUSLIM UNITED VOICE

Muslim United Voice (MUV) is a community-driven organisation that connects volunteers with meaningful causes, like Minara Media. Minara Media is its creative branch, producing campaigns and content to support that mission. Together, they create media projects that highlight impact, inspire action, and build community.

RECLAIMING THE SCREEN

The purpose of this video was to introduce Minara Media with a launch video that reflected the organisation’s identity and energy. This video is 1 out of 3 launch videos for the brand. The video moved through distinct moods: lighthearted, ambient tension, distorted glitch, and resolving into calm clarity. During the project, I also learned to use 3D camera trackers in After Effects.

I edited the launch video.

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MUSLIM WEALTH SUMMIT

Minara Media attended the Muslim Wealth Summit to interview keynote speakers and guests about how they have carried their faith through their financial and wealth journeys. This was released as a weekly series which I edited. For each video I edited a full interview, a short reel, a reel cover and a thumbnail.

BACK TO JANNAH

Back to Jannah is a short video series made for Muslim youth in Aotearoa. It was built on a simple idea: that too many of our young people have come to see Islam as a list of rules and obligations rather than as the blessing and source of strength it truly is.

Each episode focuses on one trait Allah loves like sabr, tawakkul, or honesty and shows, in a practical and relatable way, how living that trait brings confidence, peace, and meaning into daily life. The content is warm and structured, not a lecture and not a loose chat. Think of it as a big brother or mentor sitting down with youth and keeping it real.

My contribution to this project was the production and post production (excluding thumbnail design).

48 HOURS

The Vista Foundation 48Hours is New Zealand’s largest filmmaking competition. Each year, more than 500 teams have just 48 hours to write, shoot, and edit a film using an assigned genre and elements, competing for regional and national awards.