KICKSTART 101

Bright living room with modern inventory
Bright living room with modern inventory
Bright living room with modern inventory
Bright living room with modern inventory
Bright living room with modern inventory
Bright living room with modern inventory
Bright living room with modern inventory
Bright living room with modern inventory
BRIEF

Kickstart is a six-week summer school paper designed to help prepare first year tertiary Pacific students for life at university. It is a mix of lectures, workshops and social activities and the course allows students to ease into university life and understand how it works.

The purpose of this video is to inform students about the programme. It will be on the website and shared at schools, so it needed to be informative.

The requirements were:

  • Summary of programme – what is offers, how it helps, why people should apply

  • Facilities and activities

  • Study aspect (lectures, workshops, learning)

  • To keep it similar to the old video

CONCEPT #2

  • 90 second fast-paced video

  • Asking shorter questions, and asking them to reply is short answers so the video is snappy and to-the-point

  • Brainstorming with students on what they like about the programme/why they chose it and forming a script around that

  • Whips pans from location to location and person to person (ie. Person is doing an action and the camera whip pans to them, shows shots of the location and then ship pans to another person, shows location, etc….)

  • Concept will take more planning to execute however will be more engaging.

CONCEPT #1

  • 90-second video, showing 3-5 students and their experience with the programme (similar to the competitor videos)

  • More emphasis on the activities that take place so that the programme looks fun

  • Asking students the questions as per the brief, and using them as voice-overs so that there is time to show the facilities and activities.

  • The concept is easy to execute and follows the client's brief well; however, not as engaging.

POST PRODUCTION

My main role in this project was to edit the video and make sure all the important content was covered while still being engaging and exciting.

I colour-coordinated the footage by questions to ensure there was a variety of responses. I used b-roll to mask the transitions between the interviews rather than straight cuts.

For the audio, I wanted there to be a hook through upbeat percussion, but also the calming sounds of the Pacific. I decided to merge these during one of the interviews so that the transition was seamless. The first audio, combined with the match cuts of the students, is an engaging hook which keeps viewers watching more.

I kept the audio above ___db at the start and then lowered to ___ as the interviews started. I made sure to add fades before and after each interview so that there weren't abrupt cuts.

The video went through 9 versions of feedback and one round of refilming.